ABOUT HAMMERQUIST & NEBEKERFred Hammerquist, FounderTruth in advertising: an oft-repeated and seldom kept promise. And when we say "truth in advertising," we're not talking about ads that don't lie. Living up to that promise should be a given. If you'll let us drop some industry jargon here, we're talking about ads that communicate truths. You've seen them. They're rare, but you've seen them. The ones that reach right inside and pluck some hard-to-reach internal chord. The ones that send blood to your cheeks. The ones that peel back the curtain on something wonderful or funny or tragic about life, and leave us nodding our heads in agreement. "Yeah. That's how it is." Most importantly, they leave us aghast and grateful that we actually appreciated an advertisement. As easy as those ads are to appreciate, they're quite difficult to do. Hence the rarity. But every time we sit down to fill a page on behalf of a client, that's what we're shooting for. The most profound and simple thing of all, and the only thing that works: The Truth. Fred serves a dual role as director of strategy and manager of client services. As director of strategy, Fred is responsible for air tight communications and ensures the caliber of all work is up to his exacting standards. As client service director, Fred offers a single, senior point of client contact and a place for the buck to stop (if ever necessary). Prior to founding Hammerquist and Nebeker, Fred was the Executive Creative Director for DDB Seattle. During his tenure, he helped lead the Seattle office (one of the three largest agencies in the Northwest) to numerous account wins and international creative awards. Accounts Hammerquist led creative responsibilities for were Holland America Line, Ste. Michelle Wine Estates, Amtrak, McDonalds, Brooks Sports and The North Face. Before arriving at DDB, Fred owned and led his own advertising firm, Hammerquist & Saffel, for ten years before selling it to Foote Cone & Belding in February 2000. Hammerquist has been one of the most awarded creative people in the Northwest over the past 15 years. Troy Nebeker, Founder
For a long time, "designer" ranked right up there with "poet"
and "post-post-modern novelist" in the pantheon of
pretentious job titles. It was a dark time, when good design
But recently, design has undergone a much-needed
democratization. Thanks to design-forward brands like Apple
and Target, people have started to realize that the stuff they
buy doesn't have to be ugly, it doesn't have to come in an As more people realize and demand it, brands in every category start to catch on. We couldn't be happier. We've spent our careers carrying the flag of beautiful, egalitarian, brand-serving design. Trying to convince people that there is not one facet of visual communication that good design can't improve. And thank goodness, we're finally starting to fit in. Troy serves as creative director and an additional point of contact for clients. Troy brings strong graphic design and art direction skills, as well as a thoughtful, non-traditional approach to bear for our clients. Not to mention an unflappable and easy-going demeanor that keeps everybody smiling and having fun. Prior to founding the firm, Troy ran a successful freelance design business, Carbon Design, working with a wide variety of clients including Cranium, DDB/Seattle, Red Torpedo, and Volvo/Cannondale. During this period he had the opportunity to truly hone his graphic design skills, working on a number of projects including collateral systems, logo/identity development and packaging. Before Carbon Design, Troy was Associate Creative Director for Big Bang Idea Engineering and a senior art director for CF2GS (now FCB Seattle). |